MagicTrail.ai, powered by our MagicSense AI™ model, transforms user signals into meaningful engagement.

What is MagicSense AI™?

When we started MagicTrail, we knew that delivering truly personalized user engagement at scale is incredibly challenging. You have valuable signals from user behavior inside your app, profile data in your CRM, and even important context from the outside world, but connecting those dots to consistently say the right thing at the right time? It's tough. That's the core problem we set out to solve with MagicTrail. At its heart is the intelligence we developed in-house: MagicSense AI™.

Intelligent Auto-Segmentation

MagicSense AI dynamically groups users far beyond static lists. It continuously analyzes:

  • In-App Events: User actions like clicks, feature adoption, and task completion.
  • External Signals: Context like company funding, size changes, or relevant industry news.

This creates rich, relevant user segments reflecting their current state and potential needs.

Automated Playbook Routing

Once MagicSense AI™ identifies a dynamic user segment based on real-time signals, it goes beyond simple assignment. MagicSense AI™ automates the entire workflow, delivering ready-to-send engagement sequences.
  • Auto mode: It automatically generates a tailored playbook – the precise sequence of steps and messages needed for goals like onboarding, feature adoption, or retention – specifically for that segment's unique context.
  • Zero Manual Intervention: The system handles everything from segmentation to strategy creation and content drafting automatically, eliminating the need for manual template creation or intervention.

Meticulous Event-Driven Personalization

MagicSense AI goes deeper by personalizing interactions within these playbooks based on individual actions in real-time. This "meticulous action" means:

  • Adapting messages or content based on recent user activity.
  • Triggering specific actions or alerts when key events occur.

This results in hyper-relevant, timely interactions that truly resonate with each user's specific journey.

Smarter Engagement, Scaled

By combining intelligent segmentation, automated routing, and granular personalization, MagicSense AI provides a powerful, scalable solution for delivering the right experience to the right user at the right time, fostering deeper engagement and driving growth.